Jennifer Fisher
The Non-Gatekeeper
Today’s conversation is with the incredible Jennifer Fisher: jewelry designer, entrepreneur, cookbook author, and all-around force of nature. Jennifer opens up about growing up in Santa Barbara before becoming a true New Yorker, her early career as a commercial stylist, and how a health journey through chemotherapy and Hashimoto’s led her to build not just a jewelry empire, but an entire lifestyle brand rooted in radical honesty. We talk about the original Jennifer Fisher dog tag, how her salt took over the internet, her cookbook Trust Your Gut, and why being your most authentic and imperfect self is the only real brand strategy that works.
Tune in for Jen’s thoughts about fearlessness, the long game of building something real, and the joy of trusting your gut.



Fig. 01 — From the episode archive
Guest Questionnaire
The Questionnaire
- Favorite work of art?
- My kids
- Favorite quote or mantra?
- “Do the work.”
- Favorite book of yours?
- Trust Your Gut by Jennifer Fisher
- Favorite time of day?
- 7:00am
- Favorite movie?
- Less Than Zero
- Album or musical artist you have on repeat?
- Khalid
- Favorite type of tree, plant, or flower?
- Ranunculus
Three Questions on Time
Take Your Time Back
If everything on your calendar tomorrow was canceled, what would you do?
I would text my Pilates instructor Amy and go see her in person, then meet my girlfriends for lunch — two things I almost never get to do.
Time is the only thing you can’t fake. What’s something you could have only learned over time?
To truly be your authentic self. I spent so many years thinking I had to be something else — living insecure, living fearful. That was an absolute waste of time.
When does time stand still for you?
With my kids, when something important happens. When my son leaves for abroad tonight, or when my daughter calls with good news — everything stops and it’s like that’s all that matters.

From the Episode
Show Notes
In This Episode
- 0:00Intro & Welcome / Jennifer Fisher overview
- 4:35Why she couldn’t wait to leave California for New York
- 6:02Listening to your audience and evolving in business
- 6:16Being authentic and non-gatekeeping
- 8:41Time management and intuition
- 9:20ADHD and pattern recognition as a superpower
- 10:33Health journey: chemotherapy and the desmoid tumor
- 10:48Visual literacy and styling background
- 14:46Hashimoto’s diagnosis and anti-inflammatory eating
- 20:03The 80/20 rule and lifestyle vs. diet
- 23:50Being fearless after going through so much
- 27:08Taking your time with hair (years, not months)
- 28:33Crown Affair Overnight Serum love
- 39:30Being your authentic self (the lesson only time teaches)
- 40:47Lifelong work of becoming yourself
- 55:21Outro / subscribe to Take Your Time
In Her Words
- “It’s easier not to lie.”
- “I’ve been kicked, I’ve been fired. And every day I’m like kicked and punched. You have to put your big girl panties on and boss up.”
- “I love what I do. I’m passionate about what I do. To me, being a workaholic is not good — but being passionate? That’s different.”
- “Don’t be afraid to fail. People are so obsessed with this perfect, highly curated version of what a brand is. That’s not me.”
- “It’s taken 20 years to build this brand. People think they can throw some jewelry on Instagram and create a brand. Nine times out of ten, no.”
- “We have one time on this planet, in this body, as us. So you should take that opportunity to be your best self.”
- “I lived insecure. I lived fearfully. I lived not fully as myself because I thought I had to be something else. And that was a waste of fucking time.”
Follow Along
Jennifer on Instagram: @jenniferfisher
Jennifer Fisher Jewelry on Instagram: @jenniferfisherjewelry
Dianna on Instagram: @diannacohen
Take Your Time on Instagram, TikTok and Substack