My Journey to Now
With Dianna Cohen
In this solo episode, I go deeper into my own story, the version before Crown Affair existed. I talk about being a B-plus student in a small town in South Florida who found the first thing she was ever good at in an art history classroom, and how that feeling of awe became a North Star I’m still chasing. I share the story of a marketing class at NYU where a guest speaker named Gary Vaynerchuk cracked something open in me, and the years that followed: working for Emily Weiss at Into The Gloss before anyone called it influencer marketing, meeting Ara Katz through a LinkedIn notification I wasn’t even supposed to send, and eventually building my first company, Levitate, before I ever built Crown Affair.
I also get into what it actually felt like to take the leap in April 2019, and how every art reference I love, from Ed Ruscha to a Doctor Seuss quote in our very first product sample, ended up woven into the world of Crown Affair.
Tune in for a look at how ambition, curiosity, and the people you choose to work with quietly become the foundation for everything you eventually build.



Fig. 01 — From the episode archive

From the Episode
Show Notes
In This Episode
- 1:33Six years of Crown Affair, and the moment it all started
- 2:52Growing up in South Florida and falling in love with New York
- 4:31The eighth-grade “villain origin story” and what art gave her
- 5:59Studying art history at NYU
- 7:41Meeting Gary Vaynerchuk, and her first job with Emily Weiss at Into The Gloss
- 9:29What came after Into The Gloss
- 12:21Building Levitate, her first company, and clients like Harry’s and The Wing
- 16:07Taking the leap to Crown Affair, and building the brand’s visual world with Sho Shibuya
- 21:17Year six of Crown Affair, year one of Take Your Time
Mentioned in the Episode
Follow Along
Dianna on Instagram: @diannacohen
Take Your Time on Instagram, TikTok and Substack