My Journey to Now

With Dianna Cohen

Season 001 / Episode 011 · September 22, 2026 · 20 min

In this solo episode, I go deeper into my own story, the version before Crown Affair existed. I talk about being a B-plus student in a small town in South Florida who found the first thing she was ever good at in an art history classroom, and how that feeling of awe became a North Star I’m still chasing. I share the story of a marketing class at NYU where a guest speaker named Gary Vaynerchuk cracked something open in me, and the years that followed: working for Emily Weiss at Into The Gloss before anyone called it influencer marketing, meeting Ara Katz through a LinkedIn notification I wasn’t even supposed to send, and eventually building my first company, Levitate, before I ever built Crown Affair.

I also get into what it actually felt like to take the leap in April 2019, and how every art reference I love, from Ed Ruscha to a Doctor Seuss quote in our very first product sample, ended up woven into the world of Crown Affair.

Tune in for a look at how ambition, curiosity, and the people you choose to work with quietly become the foundation for everything you eventually build.

Episode 011 artwork, 1 of 3
Episode 011 artwork, 2 of 3
Episode 011 artwork, 3 of 3

Fig. 01 — From the episode archive

Illustrated portrait of Dianna Cohen
Fig. 02 — Dianna Cohen
A still from the Episode 011 intro collage
Fig. 03 — Collected imagery

From the Episode

Show Notes

Also on Spotify · YouTube

In This Episode

  1. 1:33Six years of Crown Affair, and the moment it all started
  2. 2:52Growing up in South Florida and falling in love with New York
  3. 4:31The eighth-grade “villain origin story” and what art gave her
  4. 5:59Studying art history at NYU
  5. 7:41Meeting Gary Vaynerchuk, and her first job with Emily Weiss at Into The Gloss
  6. 9:29What came after Into The Gloss
  7. 12:21Building Levitate, her first company, and clients like Harry’s and The Wing
  8. 16:07Taking the leap to Crown Affair, and building the brand’s visual world with Sho Shibuya
  9. 21:17Year six of Crown Affair, year one of Take Your Time

Mentioned in the Episode

Follow Along

Modern Alchemy

Intentional and artful creative, for conscious brands globally.

https://modernalchemy.studio
Previous
Previous

On Taste, Trust, and Building With Intention

Next
Next

David & Kavi Moltz